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Our story

A no-bullshit partner in a world full of AI cowboys

Stonewell started in the gap between the AI cowboys and the hour factories. Below you'll read our story, our view on software and our promise to the client.

Our story

Two paths that came together

Jason Wigglesworth

Tech consultant

Jason advised and designed system architecture for international organisations. The frustration? The bigger the project, the bigger the gap between problem and solution.

Founding Stonewell

Instead of only giving advice, he took the reins himself and gathered a group of developers to build a development company.

Early growth

First 1.5 years spent building the company, the team and a solid client base, and above all gaining practical experience, to better learn the tricks of the trade and grow Stonewell.

Coen van Well

Sales team

Coen started out in sales, and built his own team of 40+ salespeople over the years. This is where he learned how to build teams and get them moving.

Marketing agency

From there he built his own marketing/sales agency, with automation at its core, and used the leverage of software in the revenue-driving processes. Stonewell became a client, and from there Coen became part of Stonewell's team and management team.

Combined strength

International growth

Now over a year into building Stonewell internationally. Still not perfect, but a little better every day, now with 12 developers, a serious amount of ambition, and a crystal-clear promise to the client.

Our view on AI software

Software that genuinely makes your business better

A lot gets invested in software and AI, based on selling dreams, spreading fear and, above all, hype. The amount of software being built keeps rising (small businesses included), and paradoxically that delivers less result.

Because when software becomes the goal, and the return and the business case get replaced by hype, it is not an investment but a cost you regret.

Our view is the opposite. Do not focus on the technology, but on the process, the problem and what is needed to solve it. We build that, whether it is AI or not, only when it makes the investment itself pay off within the first year.

That builds results, and enjoyable long-term partnerships (not for nothing do we build three to four solutions per client on average).

Where our heart is

Building companies

We build a lot per client, and build long-term partnerships. That is the best thing there is. Building solutions that solve problems and realise dreams, together with the entrepreneur. Making impact, innovating, disrupting markets and building a partnership where we strengthen each other, and that gives energy and is enjoyable too. All with the goal of helping build companies, for the client, and increasingly with the client too.

Our promise

What you can expect from us

We respond fast and are pro-active

Deep into the evening or over the weekend, it makes no difference. We're entrepreneurs too and don't work nine-to-five. We switch fast, always.

We are critical and think along

No yes-men who just build whatever, but sparring, challenging, and getting to the best ideas together.

We only build when the sums add up

An investment that isn't worth it serves no one. We calculate it beforehand, and only build when it's logical on paper.

We do not automate the human part

The power of software is making more room for the human element, not less. We don't automate what actually deserves more attention.

We are transparent and brutally honest

Sometimes a touch direct, but we say it like it is. If something isn't possible or isn't a good idea, you'll know right away.

We do not replace what already works

Building unnecessary things for a fractional gain benefits no one. We focus on where the best ratio between value and effort sits.

We take ownership of what gets built

We're here for the long term, and a satisfied client is the most important thing there is to us.

We stay involved after go-live

Whether it's answering questions, processing feedback or in-person training. We handle it.

We build practical solutions, not demos

We build on what works in practice, not what an Instagram guru preaches. Sometimes that's boring, but effective.

The team

The people behind the systems

Stonewell runs on twelve full-time developers spread across several countries, selected on track record, with Jason and Coen as your point of contact. Get to know them on the team page.

A fitting solution for every scale

Per project we choose who works on it and from where, because not every assignment calls for the same people or seniority. Everyone is reachable during Dutch office hours, and you always have a Dutch point of contact (who according to our reviews is nearly always reachable).

Our team works from 5 countries.

Reachable from 08:00 to 18:00 Dutch time.